In the past two months I’ve delivered my new effective service writing workshops eight times, to a total of 148 tertiary institution professional staff.
Eighty-nine of these participants completed my online evaluation questionnaire. The response data shows
- a fairly high average level of satisfaction with the workshops: 4.20/5 (4 being ‘satisfied’ and 5 ‘very satisfied’)
- a fairly high level of satisfaction with me as a trainer (4.43/5)
- a net promoter score of 35%, which is pretty good.
I’m very happy with these evaluations, given that the workshops are trying to do something quite challenging.
They use examples of participants’ own writing, and their teams’ writing, for discussion – how can we improve these? – and as a source of material for exercises in applying plain English principles.
This can be confronting, and some participants said things which suggested they were troubled by it. It’s disturbing to realise that the writing culture in one’s team has been ponderous and overly formal.
A small proportion of respondents gave the workshops lukewarm reviews. Half a dozen of the 89 gave ‘detractor’ scores in response to the net promoter score question: ‘How likely are you to recommend this workshop to other staff?’
I conclude that although the workshops are achieving their purpose, I mustn’t relax. I have to find the best way to support participants on this particular learning journey.